2025 is a historic turning point for the Vietnamese crypto market when blockchain technology and digital assets officially step out of the "gray zone", closer than ever to being legally recognized and managed.
From the National Assembly's passing of the Law on Digital Technology Industry , to the birth of Resolution 05 allowing a pilot crypto asset market in Vietnam, this year marks the true maturity of this field that once stood in a "gray area".
Let's take a look at the outstanding numbers, investment trends, user behavior and legal picture compiled in the Vietnam Crypto Market Report 2025 to see clearly where Vietnamese crypto is going on its journey to integrate with the world.
Portrait of the new crypto generation
Nine out of 10 investors surveyed were under 35 years old , or 88% of all survey participants, up 11 percentage points from 2024.
Most of the current market participants have 2-3 years of experience , which means they have experienced at least one strong market up and down cycle, followed by the veteran group with over 4 years of experience.
Crypto investors in Vietnam this year are in the Medium -income group (11-12 million VND/month), but up to 30% are still in the low-income group.
Returns, portfolios and market sentiment
The survey results show that 55% of investors lost money , only 45% made a profit, reflecting a clear differentiation in investment performance. The “winners” in 2025 often have extensive experience (over 4 years), allocate crypto to less than 25% of the total portfolio and tend to hold assets for the long term.
A notable point is the relationship between income and investment profit, the group with income of 25-80 million VND/month achieved a profit rate of about 55%, while the group with over 80 million VND/month recorded a profit rate of up to 73%.
Despite the overall decline, Vietnamese investors' risk appetite increased in 2025. The proportion of people holding multiple stablecoins (over 50% of their portfolio) dropped sharply to just 18%, while the group holding no stablecoins increased by 66% compared to last year.
Only 50.4% of Vietnamese investors believe that BTC prices will continue to rise next year, a sharp drop from 74.1% in 2024.
Investment behavior
The most prominent altcoin group invested in includes BNB , which has nearly doubled its share over the previous year; while ETH, Sui, and SOL have maintained a steady performance.
Some new Token such as ASTER, PI, ZEC and TRUMP suddenly entered the top profits, completely replacing the memecoin group that once "made waves" such as PEPE, Doge, SHIB, which disappeared from the rankings this year.
In terms of ecosystem, BNB Chain (78.6%), Solana (60.6%) and Ethereum (54.8%) continue to be the " power trio " most popular with users.
Notably, Base and Bitcoin Layer-2 are emerging as “new stars”, while Hyperliquid is among the most mentioned platforms for the first time, reflecting the strong wave of interest in DEXs and on-chain Derivative trading.
Investors' expectations of Vietnam's digital asset market
When it comes to domestic digital asset exchanges, most Vietnamese investors are still cautious. According to the survey, up to 52% of participants said they want to “wait for more information” before making a decision, while 25% are willing to try it if they find the product safe and transparent enough. Only 17% expressed their intention to use domestic exchanges as their main trading tool, and 6% said they were not interested.
This rate reflects the common psychology of Vietnamese investors today, they do not deny the potential of domestic exchanges but still need more time to verify operational capacity, security and transparency before completely shifting away from international exchanges such as Binance, OKX or Bybit.
When asked what makes them trust and willing to trade on a Vietnamese exchange, the three most mentioned factors include:
- Good security (70.5%) – a prerequisite. Vietnamese investors, after a series of hacks and asset loss incidents in recent years, put asset safety first.
- Have insurance fund and compensation mechanism (69.5%) – investors want the exchange to have a reserve fund to refund when an incident occurs, similar to Binance's SAFU program or transparent Proof of Reserve.
- High liquidation (69.5%) – a domestic exchange can only compete when it ensures large volume , fast order matching, low price difference, especially when Vietnamese investors have the habit of surfing and reacting quickly to price fluctuations.
In addition to these three key factors, many people also expect Vietnamese exchanges to have a variety of trading products (55.9%) such as spot, futures, yield, Staking and regularly update new listed Token pairs (51.4%) , instead of only providing popular Token .
To read more about the figures and detailed analysis, please download Vietnam Crypto Market Report 2025 Latest version today!
